The gist that I got from the ad was to generally not be an A-Hole. Why is it upsetting everyone? I don't think being a soldier or a firefighter or what not is the toxic masculinity they are referring to anyways.

Also kind of funny that a demographic who's complaint for years has been "everyone gets too offended to easily", is so offended and butt hurt over a tv commercial.

I use a safety razor which uses old school razor blades. It's a Merkur cost about $30 and a years worth of blades is like $15. Cheap, doesn't clog, and shaves better. As far as the castrating of the American man it's coming the only thing to do is be strong and teach the young the easy way is the wrong path to take.

Yep. Virtue signaling.

They don't really care. But they think they can drum up some more business by advertising how "aware" or "woke" they are. Then the sheep can pat themselves on the back for supporting a company that's so "conscientious."

Mike

The problem is not the message it the disproportion of the way they are selling it.

Because it portrays straight white guys as bullies and sexist pigs?

Hmm, the CC must not have been working right; just many clips of kids being kids- almost dizzying jumps from one clip to the next, but the mirror shots could raise questions about their gender identity, I guess.
No TV so didn't see it air.

Had to look "tofu" up. Made from soy and people actually eat it?

Maybe they got exactly what they were mining for.

This article pretty much sums up my feelings:


The makers of the Gillette razor have a message for the men who use their products: you are horrible, horrible people.

Proctor & Gamble released a two-minute commercial that accuses men of being incubators of sexual harassment and bullying and toxic masculinity.

“Is this the best a man can get? Is it? We can’t hide from it. It has been going on far too long. We can’t laugh it off, making the same old excuses,” a narrator declares.

The ad condemns the phrase “boys will be boys” and then proceeds to show guys chasing around women, engaging in bullying and basically acting like every anti-male stereotype you’ve ever seen.

“This is an important conversation happening, and as a company that encourages men to be their best, we feel compelled to both address it and take action of our own,” Proctor & Gamble’s Pankaj Bhalla told the Wall Street Journal. “We are taking a realistic look at what’s happening today, and aiming to inspire change by acknowledging that the old saying ‘Boys Will Be Boys’ is not an excuse.”

Instead of virtue signaling, I was sort of hoping Gillette would declare war on razor burn, but whatever.

Gillette wants all of us guys to hold each other accountable for our behavior - and they have dedicated themselves to promoting positive, attainable, and inclusive versions of what it means to be a man.

And therein lies the issue – what constitutes the ideal version of a man over at Proctor & Gamble headquarters? John Wayne or Pajama Boy?

There’s no doubt that men who bully and sexually harass women need to be – and must be - called out. But society wants us to believe that masculinity breeds such behavior - that inside the heart of every man is a bully and a boor.

There is literally a war on masculinity in America. It’s being waged in classrooms where professors are trying to convince a new generation of students that there’s something wrong with men who want to protect and provide for their families.

They want you to believe little boys who climb trees and tussle on the playground should be medicated. They believe there’s something evil about letting boys be boys.

My friend, the conservative commentator Allie Stucky, addressed this issue in a powerful “Prager University” segment.

“The growing problem in today’s society isn’t that men are too masculine; it’s that they’re not masculine enough,” she said. “When men embrace their masculinity in a way that is healthy and productive, they are leaders, warriors and heroes. When they deny their masculinity, they run away from responsibilities, leaving destruction and despair in their wake.”

In other words, men behaving badly is not a chromosome issue, it’s an issue of the heart.

“Here’s a secret that every woman knows: Women want real men—men they can count on and, yes, look up to. No amount of feminist theory will change that,” Stuckey said. “I don’t know any woman, at any age, who is attracted to a passive man who looks to her to be his provider, protector and leader. Every woman I know wants a strong, responsible man. That’s not a consequence of a social construct or cultural pressure—it’s innate.”

And that’s what bothers me the most about the Gillette commercial. It's an incredibly unfair stretch to lump all men into the hashtag “me too” basket.

Most of the guys I know are gentlemen - they provide for their families, they protect their loved ones and they stand up to the bullies. They’ve been doing what men have done since the days of Adam.

Enough with the gender shaming, Gillette. Before too long, they’ll be telling us to shave our legs.

Blah, blah, blah, where does it lump all men into one category? That might be how you perceive it, but that's not the message. For the last couple decades the entertainment industry has shown men as drunken idiots who chase women and act stupid. And suddenly we have back lash against men being dirtbags and acting like drunken teenagers, and some men seem to be going: "What? But I thought that was what being a man was."

No, being a man is actually being strong enough to have honor, treat people with respect and stand up for the victim. It's a message that is long over due. The irony is, what was considered old fashioned is suddenly hip. Yes, it's being capitalized on, but it's not that the message that is wrong.

If you honestly believe THAT is the message that Gillette is sending....getting back to old fashion morals, you are completely blind to what is going on.

The ones that were doing it the most are the ones blaming others and are still doing it today! Lumping all men into a pile rather then dealing with the problem ones is hard to swallow. The same people shaming all men are some of the ones that said nothing for years until it became vogue to do so, then it became a weapon.

Never liked bullies and abusers but don't throw me in with them because I'm another man nothing like them, I'm NOT is the point most are trying to make here I believe. Just go and say all Black men are one thing or another and see how the same people react to the same statement heads would explode but is it really any different?

Nailed it! (oops, can I say that, was that offensive)

"That might be how you perceive it, but that's not the message."

If that is the way most people perceive it then that is the message.

Some people have yet to overcome the trauma the PC manipulation of the last 20 years and are afraid to speak their minds today freely. I see Kevin Hart got the boot from the Oscars for homophobic joke from 20 years ago, PC has become a weapon today to control the narrative.

obviously the ad is working, just look at the number of comments in this forum. It is getting attention, which is the goal of advertising.
just like Nike with Kaepernick, everyone is talking about this ad!
For my opinion, I think I am going to grow a beard!

Not sure what the message was supposed to be, but I have now an uncontrollable urge to slap the wife on the (This word is unacceptable on Trapperman) and go full WWF with the kids when they get home.

I just turned a couple Marten fur out. Nice dark ones.

Not always I did not care what razor I used a few days ago but I do now, I hope the next story on the news is how busy dollar shave has become! LOL

But there is finally some pushback to it. People have been weary of it for a long time and then Trump came along and exposed the divide.

LOL!

Keith