I'm not familiar with the term Newco.
I suppose the first thing you need to decide on is what you're interested in doing. We do an awful lot of work with things that make noise in the attic. Familiarizing yourself with them and how to fix the houses safely goes a long way toward paying the bills. The guy with a wife that just cut him off because she's mildly irritated he hasn't gotten rid of the mice, raccoons, bats, that thing running across the ceiling all night has some major motivation to give up some hard earned money for a bit of marital bliss. He might be able to ignore the woodchuck under the shed indefinitely.
Advertising is an interesting topic as everybody does it differently and has their own idea on what is best. Advertising also costs money, especially if you're in a new area without a referral base. Low budget, bang for the buck advertising, label the truck and let people know you exist. Wear a shirt with your company logo to the grocery store and gas station. Business cards can be handed out. Tell everybody you know that you're in business.
Then it's down to time and money. You can buy leads or sit and wait for them. Web page, social media, can be done by you if you're willing to put the time in. Or you can pay somebody. I know companies that have gone into an area and had exponential growth in their first year, but they threw crazy money into growing their company.
Last edited by EatenByLimestone; 07/11/19 06:20 AM.