Well , what they say about record retention and what is really being kept are two different things.
Now that the 4473 is electronic I seriously doubt the infor ever goes away.
Submitting the 4473 info to the BATF over the computer is an option for the dealer. The dealer can still call the BATF and relay the information verbally. I still call them in over the phone. The paper form with all your information plus the make, model and serial number stays on site in my file storage.