The Confederate flag should not be associated with NASCAR because NASCAR is very dependent upon national advertisers, and they probably will not favor that association. Reminds me of the saying "cutting off your hand to spite your face".
That's only true if growth is the goal.
The same thing happened with the NHL expanding south.
They had decided that putting more NHL teams in Canada wouldn't create more viewership. Everyone in Canada that would watch, already was.... Hence why putting a team near Toronto makes no sense, you aren't creating new fans.
So they started pushing south, until they felt the backlash, that led to Winnipeg.
Now they will push on south again until it hits a wall.
Losing the confederate flag is a sign that NASCAR thinks its time to spread outside its southern strongholds.
It may be the wrong decision...
Still seems like a mistake the NHL made..... (no offence southerners, i love ya, just some of those NHL teams were a big mistake haha)
But it's quite clear, having witnessed these sorts of things before, that this is what NASCAR is doing...
Forsaking long time fans, for long time growth... that's the idea.