You may not like those guys but they have worked with GOP politics for 3-4 decades and know the target audiences they want to target. They also know the demographics of the GOP and regional differences and they know how to reach them. They only need to swing a couple hundred thousand votes and in 4-6 states, which is very doable.
Bryce
Yep way to many think Trump is a shoo in to win but everyone needs to remember that’s what the witch and her followers and backers thought in 16