It has permeated far beyond the millennials Larry. It was taught to them by the previous generation who learned much from a medium other than their parents = television.
My gramps used to call it the idiot box.
My grandfather, who was a teenager in the last Great Depression, was a school teacher by trade, and saw how students he was teaching in the 1950's & 60's were listening more to the idiot box than to their teachers.
And here we are.