Black Rifle Coffee done did it again

This time they called their customers a bunch of racists.

I'm beginning to think BRCC is a bunch of idiots.

Got a reference for context?

I'd imagine that small set of their customer base is a lot bigger than they think.

Or used to be

Gave an interview to the NY Times and went into a profanity filled rant saying that he wished he could excise and remove those customers of his that were racist without specifying which ones. Left the impression that he thinks alot of them must be.

Evidently BRCC got wind the Times was planning to do a hit piece on the company. BRCC being their own worst enemy decided to nip it in the bud by agreeing to a sit down interview and immediately shoved a combat boot shod foot ankle deep upon opening their mouth.

My personal take is either they are the most calculating anti 2A bunch by playing the idiot or they are actual idiots.

Either way I don't want them in my foxhole.

https://thepostmillennial.com/black...bizarre-nyt-interview?utm_campaign=64469

Seems harmless. I don't know any company that would say they want a racist customer base. Seems like a smart move in their part out maneuvering the NYT

"I hate racist, Proud-Boyish people. Like, I’ll pay them to leave my customer base. I would gladly chop all of those people out of my ******* customer database and pay them to get the **** out."

I think this is what people are having a problem with. If they would have left the proud boy part out they wouldn't be having this problem.

Lot of that stems from the Kyle Rittenhouse incident. They pull e ads off Elijah Shafer's shoe then the rest of the TheBlaze shows. IIRC they hadn't been sponsors there for that long. Couldn't of been there for more than 6 months. Crowders Saving Private Ryan parody ad for BRCC was great.

I order American Pride Roasters out of Iowa now. Was close to getting them to come to Spencer for the NTA but the owner told me yesterday they were swamped.

This would have been much better for them.

not a fan of them or their coffee

Dont know much about them but alot of" sentence only" reporting, you know like stuff taken out of context. If You could actually see the whole interveiw it may be different. I am as conservative as anyone yet I dont hold with some far right groups.

Plotting against tyranny is as conservative as I get.

A company would do better to just do their business rather then get into their customers business and choices good or bad.

Correct Law Dog

Wouldn’t that be refreshing.

I'd wager most of those so called far right groups are actually leftist

if you're going to call yourself, "Black Rifle Coffee", have the balls to ignore the New York Times.

For the record, the proud boys like them or not is anything but racist.

Anyone who makes the claim that they are do nothing but expose their intellectual laziness of repeating the narrative.

I better do a background check on everything I use/eat/drink in case its not in lockstep with a narrow political parameter.LOL.Who cares if it tastes like shite as long as its politically correct,LOL.

The only thing I liked about BRC was their commercials. Their coffee is a small step above Starbucks. Both intentionally over roast for a longer shelf life. Coffee beans or ground coffee should not smell like bad seafood.

Actually it would behoove you to triple check almost everything these days the heck with political views.

And, yes, I will not knowingly support any entity that works against my own self interest. Just common sense.

I would put aside my own interest for the interest of America.

Spoon feed from the NYT like they never mislead people. LOL

My interests is America as my ideals are summed up in the Bill of Rights.

The left and media's portrayal of a group with a black CEO, mostly black management and members of many races, as a white supremacist group is laughable.

Keith

Profit above principle. Why would they be any different?

They are probably just "tokens".

So you know this group, investigated, possibly even spoken to their leadership?

Besides token is racist.

Yea,I'm an expert just like you and everybody else on here.

Did you ever notice that the profanity always come from those on the left? As a boy, I was taught that people who use profanity are usually people with a low level of intelligence. I guess it still holds true today.

They could not find a real group to demonize and put on TV to fit their narratives so they picked the Proud Boys as their poster children it seems they could not find a real White Supremacy group to latch onto. Many of the PB group is not even White how stupid is that but the sheep buy into it.

They get away with it because most people even those politically active on the right barely know who they are.

yep, what coffee do you like?

Wife and I like PEETS coffee.