I would imagine only senile senior citizens or people with severe learning disabilities are actually influenced at the poll locations.
stop and rethink of it this way
your barely literate , everyone around you is saying got to vote! get out and vote! then a person you recognize from the community hands you a sheet with the names.
and you haven't heard of or researched any other name not researched anyone's beliefs or policies
you were told to vote , you got a sticker to show you voted , and a HUGE part of elections is name recognition
if you think 100% of voters are well read , well researched , and understand the policies of the candidate , voting records , you would be about 95% off.
this is why the tv adds work so well say what people want to hear even if it is the exact opposite of everything you have ever voted for.
point out how a candidate wants to raise your taxes but didn't pay their own.
the general population has a very short attention span and fewer than 20% have read a book in the last year.
the elections habits of so many people make you think that a freshmen voting for home coming king and queen was a well researched election by comparison. at least you knew he played on the football team and hadn't harrased you in the hall at school and that she was a cheer leader and not one of the mean ones. there you go well researched by comparison.