The lucky 13 looks to be wood, if so it does have value. Heddon made them from wood originally then switched to plastic in the 60s perhaps?
The lucky 13 had a mouth that went straight across forming an upper “lip” which made it a top water popper. The third lure has no upper lip allowing it to be fished on top, very slow retrieve, short twitches for a sputtering darting presentation or a medium slow steady retrieve for a shallow, about three feet diver. The midge-o- Reno and spin-o-Reno were my grandfathers go to bass plug usually in coachdog or a sky blue with yellow spots. I caught enough bass on both to fill several bathtubs. If memory serves the Bass-o-Reno had three trebles and was about 5” long and 11/4” in diameter.