I think the thread " Advertising - Second Best " brings up a even more important question !



Do you take the time to ask "How did you learn about Us?

You should be keeping track of where your business is coming in .

If you do this you will know where your marketing $$$ is producing leads.

How do each of you keep track of this info?

I ask every customer how they got my number and it seems to break down as 1/3 internet advertising 1/3 word of mouth and 1/3 from the state list,that dem and municipalities use when the public call for wildlife issues

So, is that good?

Well,I'm working.The only thing I pay for right now is internet advertising and so far its paying off, I used to put an ad in the local paper,I paid xxx for it and was reaching a possible 10,000 people,the internet I pay xxx and I reach potentially the world.So i would say its good!

What about other sources of customers? Roofers?

If 1/3 comes from the internet....and 1/3 comes from the state list.....then I would guess that the internet marketing is failing....or the state list is wildly exceeding expectations.

Just my two cents.

I wouldnt say the internet marketing is failing.it is a new concept to me and as explained by others to me its not cut and dry.There are things I need to do to help my placing IE spend more money and make myself more visable with social medias,among others.The money I spend on the internet right now more than pays for itself and helps to grow my customer base,which in turn grows word of mouth eventually.The state list has certainly helped greatly this year because people in RI are so dependant on government that they call the D.E.M. or dog officers first to try to get a freebee,but RI is broke and they dont have the resources to cover these issues with wildlife.I am a fairly new business and I am growing slowly but so far am satisfied with the results.

Steve...I do not mean to make flippid comments. These are questions that I ask myself about my own business. It is tough to look at your own results without having information about how others do. I reflect on my own results in the same manner.