I think people just don't realize how important location is.
I completely agree. As far as trade secrets, there aren't any trade secrets in his videos. He tells you how to tincture a couple of ingredients which you can find all over the net then stops short and says he isn't going to tell you how to finish "his" way of tincturing a product or where to buy from. Which is irrelevant if the bait or lure doesn't work for the individual using the product, and that would be the "trade secret" but it isn't needed. Or making the best smelling fish oil on the market but wouldn't sell it due to it's shelf life, which if you used different materials on that same application it would last for quite a while for home use.
So what is the difference between a"tremendous" (his words) bait formula that will attract lots of animals that is shown in videos than what is bottled? Few more preservatives besides sb and mp and the base to the formula he gives out would outlast your lifespan along with the next trapper in line. What good are trade secrets to someone who can't find sign or set a trap in a location that has animals? Rely on the advertisement of what the bait/ lure is supposed to do? We all know by reading the many posts hocus pocus in a bottle doesn't exist. Kicking up castor, pretty easy to do but if you read into his method even the way he explains the process you'd never get it like his because you don't know how to finish the tincture that he uses, again not needed and copying a formula without the exact ingredients would be hard to do. Copying any formula is a waste of time and money if you're shooting for the same odor, virtually impossible to do when you don't know how they handled materials etc.
Never was a fan of building bait and lure to my nose, which imo is a mistake if that's what is being done, I've always let the animal dictate what goes into the bait and lure. What an animal should do and what it does do are apples and oranges at times. I've always started out one ingredient at a time or a combo that I've tested and got favorable results and went from there. I like clint and his way of doing things, but you can't get caught up in the magical mind games that come with the whole bait&lure scheme.
That is unless the animals you're trapping are surfing the net on the trapping forums while taking notes of all the recipes that are riding the waves on these threads and therefore know not to bite on them. Those are the smart ones that only fall for the ones that are commercially bottled. Even the best bait in the country with 30+ years of trade secrets and special in house ingredients sits on shelves because it doesn't work for a lot of people. The critters we trap year round may be dumb but the property owners pay very well to have them trapped and removed, no time for trial and error we use what works for us and skill, luck and knowledge of the animal will trump trade secrets any day of the week.