KBAR Kill A Bear was actually a marketing campaign that became a product name
the US fighting knife was first a Union cutlery , the Camillus product was to fill war contracts originally
name KA-BAR from the marketing campaign
https://en.wikipedia.org/wiki/Ka-BarThe originator of the KA-BAR trademark, Union Cutlery Co, began using the name in 1923,[24] having received a letter from a fur trapper who had used the knife to kill a wounded bear which attacked him when his rifle jammed.[25][full citation needed] According to company records, the letter was only partially legible; "ka bar" could be read, as fragments of the phrase "kill a bear".[25][26][14][15][16][27] In 1923, the company adopted the name Ka-Bar from the "bear story" as its trademark.[24][25] From 1923, the KA-BAR trademark was used as a ricasso stamp by Union Cutlery Co. on its line of automatic switchblade pocket knives, including the KA-BAR Grizzly, KA-BAR Baby Grizzly, and KA-BAR Model 6110 Lever Release knives.[28] The company produced about 1 million knives with the trademark on the ricasso.[2] By 1944, Marines began referring to the knife as the "KA-BAR", regardless of manufacturer.[18][29] The popular designation of the knife may also have resulted from contact with Marine Corps close combat instructors in San Diego, who used the name when training recruits.[18] To capitalize on the popularity, Union Cutlery changed its name to Ka-Bar Cutlery Inc. in 1952