Tractor Supply announced it will eliminate DEI roles, withdraw carbon emissions goals and walk back support for LGBTQ communities.

To late.

Another prim example of a company loosing sight of who their customers are especially when their store/product is easily replaced. Rual King is a larger store and has the same products in addition to things tsc does not carry. Not a hard choice to make for my family

You would think a company that makes most of it's money off of conservative white, black and Hispanic farmers would know enough not to go woke.

Keith

I haven't been to a TSC in about a year, now. We have a Bomgaars that's closer and has about the same merchandise. Nice folks, too.

There stuff to pricy. So I won't miss them if they close shop.

Antiquated store that doesn't sell much of any tractor or farm products. I can find the same or similar items at our local Meijer store.

Money talks, agendas walk.

Management is university trained. That's all you need to know..

Unfortunately, its The Money that requires the agenda.
Do you really think.that a company willingly does things to alienate its core client base?
Or anyone?
Sell a product, keep your mouth shut, make money.
That SHOULD be every companies MO.

Their investors/ backers REQUIRE it as a condition.
Again, Larry Fink.
.

I hear what your saying & your correct ....But, there's hades to pay when your customer base rejects the ploy, regardless of who initiated it.

So, sooner or later...Agendas do the walking when the $$ don't math out, IMO.

Or, they stay woke & go broke, but the customers ultimately decide that.

Yah Rural king is litteraly the king of stores it's the best even sell traps for good price

At least they admitted they screwed up.

That's more than you can say for most other companies.

Yep, and that's good enough for me.

It sets a good example for other companies by showing them you don't need to give in to the leftist bull.

Or is it setting an example to not publicly broadcast what you're doing?

No good enough for me. They didn't learn from watching bud light that's a special kind of stupid to follow their lead. Bud light had a much stronger brand loyal following than tsc could dream of and look at the hit that took.

Funny thing, all these other stores everybody is mentioning as being bigger and better than Tractor Supply, I've never heard of. Must be a regional thing. About the only thing I ever buy at Tractor Supply is dog food, they have a better price on my dog food than anybody else, but most of their stuff is overpriced.