That number he keeps quoting is total athletics revenue. Reading the entire article is helpful.

He's scouring the interwebs as we speak trying to find a source to refute that....then he can yell WRONG! And of course lololololol

No I been cooking a turkey! Lol
Not my sources announcers told that on first weekend of playoffs

But since you said it according to this cbs article Texas spent the 13.3 million. Remember money spent in 2023 was for the 2024 players
Oh st was 20 million
https://www.cbssports.com/college-f...playoff-teams-by-nil-spending-power/amp/

OHio State
Ohio State famously has a $20 million roster, according to athletic director Ross Bjork, as an all-in approach to 2024 included adding Kansas State quarterback Will Howard, Alabama defensive back Caleb Downs and Ole Miss running back Quinshon Judkins. Brian Schottenstein, the co-founder of The Foundation collective, told On3 before the season that roughly 10 players made $1 million or more each. That alone would put Ohio State ahead of many of its Power Four peers in total NIL spending in 2024.

To put Ohio State's spending in perspective, Opendorse president Blake Lawrence, whose company works with more than 100 Division I programs, believes less than five football programs spent $20 million or more in 2024 based on his company's data.

"There are very few collectives that actually had $20 million dollars to spend a year," Lawrence told CBS Sports. "There's all kinds of rumors and hearsay but in reality everything's been inflated about how many schools actually have $20 million to spend."


Texas
Texas has one of the best-funded operations in college football, according to multiple sources who have done deals on behalf of players. Texas has two well-known quarterbacks (Quinn Ewers, Arch Manning) and spent big to upgrade the offense this offseason with Houston receiver Matthew Golden and Alabama receiver Isaiah Bond. Clemson defensive back transfer Andrew Mukuba, who made third-team All-SEC, might have been the best addition with 52 tackles, four interceptions and four tackles for loss this season.

Texas One Fund, the non-profit NIL collective associated with Texas, spent $13.3 million in 2023 based on its 2023 tax filing, according to Sportico. The Longhorns signed the nation's top overall recruiting class in 2025, according to 247Sports, featuring five five-star prospects.

Plenty of money, but not as flashy

You got a link. Hey check your penn st newsletter. It agrees with the CBS article OH ST number one buying players. I might have read the link you are referring to . BUT IT SAID generated nil funds for players compensation. NOT SIGNED DEALS that went to players on the field this year .

https://247sports.com/longformartic...ranked-by-nil-efforts-235181311/#2472531

This is where your $536 million number comes from. This is the source article. It is revenue generated not NIL money spent.

Think before you post... Is it realistic for a college football team to spend $536 million in a single season? That's paying 100 kids over 5 million each.

Game ready to start. O$U going off as 5.5 point favorites.

Forgot all about this game

Ohio State is up 7 to 0

14 to 7 Ohio State

Halftime

Did you read my post NEVER SAID anything about 536 mil. I mentioned the monies spent on CURRENT TEAMS ! Just read the article or listen to reporters I don’t care lol No one spent more on the current teams this year than oh st

lol

Yep, that's the one!

14-14 Day will now play not to lose, instead of going for the win.

Good game so faah

You're right bro, you're never wrong. That's probably why you are so popular here.

21-14 Ohio