What luremaker/company/family holds the title as the longest running original brand right now still cooking in house?

I'm talking still making their own recipes (or directly overseeing production) and is halfway "in the family". I know you can order EJ Dailey or Hawbaker stuff, but obviously it's a passed down or bought recipe not in the same family or company.

I respect the guys who learned side by side before taking the reigns, and many do a great job keeping the quality standard up, but I'd like to know what brand is currently the Old Guard.

The 1980's was 40+ yrs ago, fur crash had to thin a lot out. How many are still trucking since then with original "bloodlines" ?

Dobbins.

Rapala

Trapping lures

I would have to say it might be O’Gorman, but I don’t know how much of his lures are original or formulas he bought or acquired.

One who has been making lure with original formulas for well over 40 years is Jeff Robinson of JR & Sons.

… Mr Paul doesn’t strike me as someone who could run for very long

Well I for one, dont care if he walks or runs. Just be sure that his good stuff is around as long as I'm able to walk or run, lol, hopefully longer.

Hawbakers been around since the 20's or 30's

Lenons maybe, yaa Paul and O'gormans are right up .

… I don’t know…. Mark June always seems like he’s hopped up on something…. I’d say he’d be the longest running lure maker …. Likely go all Forrest Gump with it if got the mind to

Agreed

Hawbakers and Lenons have changed hands.

Tim Caven has been at it a while.

Savell have you seen him lately?
He’s been on a diet and he’s half the man he used to be.
We are going to half the start calling him “Skinny Bossman”

Mr Paul doesn’t strike me as someone who could run for very long

Should of seen him chasing a guy into a camper who had to fend him off with a mounted fisher! lol.

… got to hear that story now

… when I say tell a story…. You best tell it boy