How are lures a hype? Anyone who has tested scents knows some are way more attractive than others.

offset jaws being easier on an animal.Same pressure is still on the foot.

I'm only three years in and still inexperienced, but I would say the top three overhyped things are as follows:
Lure: I have yet to catch a coyote on lure (yes, I'm inexperienced) Imo a well-placed snare outperforms every time, and lighter too!
Trapping in the water for coon: I like to be near water, but a DP on a trail works better imo.
Finding 'the' spot for a coyote trap: I'd rather gang set snares on 20 faint trails than try to find 'the spot' every time. I took five coyotes off of roughly 60 acres with just snares, including a really old smart one that knew where all my traps are.

A caveat to all I've said above; I am yet inexperienced and my opinions may change as a branch out and cover more territory and get more traps out.

I'm not a wolf or coyote trapper; I've only ever caught a couple of each. However, experienced wolf trappers I know that have experience with both, tell me they have more problems catching coyotes than wolves. The well know wolf trapper Coke Wallace told me that he thinks it's because wolves are arrogant and coyotes act like they have a guilty conscience, and are always nervous.

And every manufacturer has that special ingredient that will increase your catch.