Application of lure into a hole or punched into a rebar hole etc. is impacted by its encapsulation in the soil. Soil has a interesting affect on lures and baits once it comes into contact with it. In my experience some soils seems to have a somewhat sterilizing and calming effect upon the initial odor applied.
Place some lure in a mock dirt hole, leave it a few days and go back and see what it smells like. Then leave it a week or more and go back and dig it up and smell the lured area once again. It can mellow significantly by our sense of smell then from when it was applied.
I realize animals have a more keen sense of developed sensory perception than we do as. But you get the point.
If I want to deodorize some buckets or trap packing totes I fill them with surface soil and some dried leaves and put the lids on for several days. Once I dump the fill dirt and leaves out I have some clean containers once again.
Hundreds of trailcam videos have shown me time and time again that canines find odors faster if applied at the ground surface vs down a hole.
I believe this is one of the reasons urine applied to the base of a backing at a dirthole set seems to increase catches. They simply find it faster.
If you look at the history of Carmans Canine Call you will find that originally Russ never intended it to be used at the set. Probably because at that time period many trappers thought a super loud lure would “burn their nose”. As time went on and trappers found great success using it at the set his advertisement changed.
There are reasons animals avoid lures and baits but I don’t believe odor strength is one of them.