Robb,
One question related to the search engine stuff. Has the location "stuffing" aspect of searches changed or is it still best to have
every location in your service area listed for "spiders?"
I struggle with the idea of having a laundry list of places we service, but if we miss tons of calls because of it, obviously it would
be worth changing.
Is there a way outside of meta tags and other hidden back end places to put all of the locations that will still be indexed?
Justin
Justin Yes and two simple words "
blog it" job descriptions, job locations using the same domain names embedded with many unique Geotags.
A two paragraph story about the bat removal job in some upscale subdivision or ranch near Santonito NM would be one fine example blog post.
First of all I think what you and your wife have done on the web is brilliant, informative and gives many a reason to visit the site again and even bookmark it. Over time I expect Google to be very favorable with your website. You write well researched information giving credit to other sources.Your efforts should be rewarded well. Don't be afraid to work a economically important key word set or two. You have plenty of information on the web site to dilute it and then amplify the keyword set.
This gives you a very local digital shout out that i call find ability.Your strategy should be to be recommended on getting back links from as many .gov and .edu web sites that you can. I did it
with podcasts . You and your wife's interest in white nose syndrome and you and your wife's qualifications and experience and background should be able to accomplish this.
Overtime you will get the right back links from the right places. I have back links today accrediting my podcasts on my web site as a place to learn about so many topics besides learning about becoming a WCO wildlife Control Operator in almost every English speaking country in the world today. I see
Example: This was done in six years.
http://www.majesticseo.com/reports/si...dexDataSource=H What you want to do is build to get on referring domains web sites worldwide.
Its a lot of work but you can do it with lots of unique content and frequently updating your site and getting mentioned in social networks by not as much likes but shares on Facebook and retweets on twitter.
The list of keywords on the bottom of Steve's front page will end up being a hotlink sub menu to pages or blog posts by Steve. Steve should be working on some photos and job and location descriptions for things related to Animal Damage Repair, Skunk smells skunk removal , and anyhting related to removal work about the Red Squirrel, Northern Flying Squirrel, Southern Flying Squirrel, The Eastern Gray Squirrel and the biggest ground squirrel of them all the woodchuck.
I failed to tell Steve but if he bought a .mobi domain for 6.99 on sale this month for the first year compared to GoDaddy this month for $23.00; the software will auto build him a second mobile web site that can be tweaked.
You have to write for what Google wants and its a slippery slope out there . I write for organic searches not pay per click. PPC is a great resource to build immediate traffic to your website . Google rewards those who bring visitors their web sites. You can build a site in time by adding unique content and/or give it a boost by bringing PPC visitors to visit read your site.
'
Thanks to many Panda updates in 2012 many local web searches are giving precedence to many irrelevant .edu and .gov results resulting in folks spending time on a huge website and realizing they just wasted their time. If this is happening in your local market drop those ladies off some goodies and business cards.Do something because irreverent search sources are the newest source of business leads.
Google can only find things written on the pages. If you use the blog function frequently you can work in locations in a totally different way . Older domains the "findability" tends to be more forgiving and allow many things made easier. My first strategy is to try to capture as many keyword inserts I can initially. The strategy in time is planned but always influenced by whatever GooGle says they want in a web site and the changes can be very fluid and frequent to affect new updates often regarding a web sites unique content.
If some one wanted some one to remove bats in Los Griegos, San Antonito or Cedar Crest in Bernalillo County will they be able to find you in their bat search before they searched using the geo location Albuquerque NM?
Mike Flick and I figured it out in 07 the most important thing prospective customers want to see is your phone number and they are off the site within 2 minutes.I have one first major task and that is to simply help the consumer find the phone number to call for help. Everything else in a site visit is just gravy and more find ability strength for the web site.
For content these days I lay off using many h1,h2,h3 tags maybe a one h2 or h3 on a page. Simple paragraphs with with a few
adwords bold or underline seem to do the trick but even keep them to a minumum.
Google reads web sites as containers of indexed information with certain geographic information with combinations of certain words, verbs and combinations of many "words+verbs" .
When I start any site or page it has a back bone starting with specific word sets remember them meat & potatoes stuffed as you say it. Content is then added using relative content. In the case of squirrels; it is more about how many times I use the word squirrel and associate it with many word+verb sets in this container.
I write a site for search engines first targeting word sets I know consumers are using today. By recipe you then sprinkle it heavy with interesting related content . More content is always better and it deliberately dilutes or builds a good broth for the meat & potatoes stuffed into this container.
If this were a stew and not a website future web maintenance will include simmering it on low heat, watching it and not letting it boil over and add more content when needed.
Robb
