Again when you have such a cheap option fur us really going to have to do some extra to compete. That's what I'm getting at.
Hey Wolfdog
I really like that you think about ways to use fur and ask some awful good business/marketing questions regarding who is currently using what/whats the price point etc. All of that would be needed to start any venture into such a market. However, I'm going to suggest as a trapping community that we need to first concentrate on the very issue above that you are talking about.
But before that i'm going to sidetrack a little. This is a good post about how complex and dynamic things become. There's no doubt certain cooler parts of the world wear functional fur to stay warm even in rough times. When the stars align such as a Russia of the recent past that also has oil money, bulky "utilitarian" fur like coon come into demand for both warmth and fashion at the same time. On the flip side, fur continues to be a luxury---look at how many high dollar coats go into tropic/desert climates because oil money can afford them not because they are functional. In the middle ground we have broad trends----I'd say canada goose coat was a decent example. Not a cheap utilitarian coat at over a grand and up but there were plenty of upper and middle class kids wearing them in recent years. Ever seen one? That trim on its beautiful and stands out yards away. But dont beat up the upper end markets too much as they get copied which might be the ultimate in flattery but some also could point and say it tends to be the end of the trend. Ever seen the copy cat knock off version of those coats?---must be where my eastern section 3s went and i'm not sure even the biggest discount store could sell them. I'm of the position that in the end, the market shakes everything out where it needs to be and fur of various quality could flow into whatever markets are needed.
So how do you get the attention of what is basically that middle section of the market and even expand it: not just fur for functional warmth or fur for high club scene fashion? What is the extra thing that fur can do to compete and become used broadly? Is it possible that it has less to do with function and fashion and more to do with principles?
My thought continues to be that there could be some room to capitalize on the current generations coming of age and their deeply held belief that it is up to them to fix the environmental issues of the world. I think the "fur" industry should be working the angle of renewable resource versus plastics harder. Fur as "green" seems to have the possibility to play to the younger crowd. Of course it might not even be workable. The generation also essentially holds a hatred to oil as they havent quite figured out yet that its the one universal substance that has been and continues to run the entire world so even if fur replaced oil based plastic we might all be living in the stone age anyway.