It would seem that with the data plans and subscriptions - they would/should give the cameras away. Guessing if they had a deal like buy one get four free, they would do well on the yearly plan instead of a person buying 1 and having a cheaper yearly bill. Kinda like giving away a razor to sell the replacement blades.
Cell camera business may be headed in just this direction...time will tell.
Most brands have became cheaper in price over past couple years.
This is exactly the business model that a number of cell camera companies are using. They will give away the cameras, especially for fundraisers and such because they will make it up on their data plans. Older inventory is just taking up space and will probably never be used if they don't give it away so taking up storage with older models just wastes storage space. Giving them away probably allows them to make some money off of something that they would otherwise throw in a dumpster.
We hosted one of these companies last fall for a hunt on our farm and I had a chance to talk to them very candidly about their cameras. Dropping the SD cards in the Moultrie cameras has resulted in about a 80%+ decrease in customer service calls as the number one issue they had to address was SD card issues. I'm now on year two with them and haven't had near the problems that I've had with other brands.
They are also utilizing AI in some of their applications which allows for herd analysis and summarizing activity, etc. They have a number of analysts and programmers working on some cutting edge stuff as well. They are also very open to any feedback they get. Most of their technicians and programmers are fairly young but are very eager to make the best products and apps so don't hesitate to give them feedback if you have any issues as they genuinely want to know about it.
One of their lead programmers was a young programming guy that never hunted prior to coming out with us last year. By the second day he was skinning and quartering his own deer. We hope to host them again this fall with a new batch of folks that never hunted.